3.+Targeted+audience

3. This advertisement targets anyone and everyone eligible to vote. The politicians responsible are trying to get voters to vote for Obama. It's not directed at just democrats, they're trying to target republicans as well. They're attempting to turn republicans against John McCaine by providing information "proving" that he doesn’t understand the economy. This ad mainly targets the middleclass, because they would be affacted most by the economy. They are trying to say that John McCain and his advisors don't care about the people.